Online Classes and Website Development
– 22% of gyms in the United States were shut down in the first year of the COVID-19 pandemic. Restrictions on businesses created a loss of revenue and sparked many gym members’ love for home workouts. Gyms have now re-opened, but this does not mean virtual workouts are no longer relevant. An increasing number of gyms are offering hybrid options to members, and the accessibility of virtual classes is extremely dependent on the quality of the cloud services they use.
Tracy Anderson, the American fitness entrepreneur, opened her online studio during the pandemic. Striving to provide the full experience, her virtual workouts were paired with a virtual locker room and even a prescription office. Despite these incredible features, the customer experience was still disjointed. Each of her online programs were being offered on different platforms, and customers required separate logins for every program.
Through working with cloud computing company, TGIX, Tracy was able to rebrand her website, recreate her online studio, and combine her online classes and e-commerce store on one website
. Tracy’s subscribers are now able to access all of her services through a single interface, creating a seamless experience. Cloud computing and AWS have been large factors in Tracy Anderson’s subscriber amount increasing by approximately 200%
. Read more about the Tracy Anderson Case study