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Why Cloud Computing is the Key to Upgrading Your

Fitness Business

Read through our blogs, white papers, and case studies to learn more about AWS cloud services and their benefits.
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The Problem We're Solving

In the last decade, cloud computing has taken several industries by storm. It has transformed customer service and has ensured that companies remain competitive. With over 32,000 fitness clubs in America, many have turned to the cloud.

Breaking Down Cloud Computing

The cloud is everything that can be accessed remotely over the Internet. Storing information in the cloud means securing it within internet servers, rather than the hard drive of your computer. Google Drive is a cloud service that is currently being used among most people.
Amazon Web Services (AWS), defines cloud computing as the on-demand delivery of IT resources over the internet, supplied on a pay-for-use for basis. Countless organizations are utilizing cloud services for customer-facing web applications, data backup, disaster recovery, email, and more.
If your company would like to take advantage of the cloud and is unsure where to begin, contacting a company with expertise in cloud solutions will help. TGIX specializes in providing AWS cloud services to companies in various industries

How Does Cloud Computing Benefit My Fitness Business?

Online Classes and Website Development – 22% of gyms in the United States were shut down in the first year of the COVID-19 pandemic. Restrictions on businesses created a loss of revenue and sparked many gym members’ love for home workouts. Gyms have now re-opened, but this does not mean virtual workouts are no longer relevant. An increasing number of gyms are offering hybrid options to members, and the accessibility of virtual classes is extremely dependent on the quality of the cloud services they use.

Tracy Anderson, the American fitness entrepreneur, opened her online studio during the pandemic. Striving to provide the full experience, her virtual workouts were paired with a virtual locker room and even a prescription office. Despite these incredible features, the customer experience was still disjointed. Each of her online programs were being offered on different platforms, and customers required separate logins for every program.

Through working with cloud computing company, TGIX, Tracy was able to rebrand her website, recreate her online studio, and combine her online classes and e-commerce store on one website. Tracy’s subscribers are now able to access all of her services through a single interface, creating a seamless experience. Cloud computing and AWS have been large factors in Tracy Anderson’s subscriber amount increasing by approximately 200%. Read more about the Tracy Anderson Case study.

App Development

In 2020, approximately 2.5 billion health and fitness apps were downloaded globally. The main function of many fitness apps is to provide a range of home workouts for users, although there are several other purposes these apps can serve. MyFitnessPal, an app previously owned by Under Armour, champions its users’ healthy living. The app allows users to log workouts, track weight loss or gain, find new recipes, read fitness blogs, and connect with other fitness lovers.

Under Armour has created a range of fitness apps which they group under the name, Connected Fitness. Other than MyFitnessPal, the Connected Fitness group of apps also includes UA Record, MapMyFitness, and Endomondo. By using AWS cloud-based services, these apps are able to deliver the features and new product offerings their users are longing for. Cloud computing has allowed these apps to grow their capacity as the amount of Connected Fitness users has grown to 180 million.

Wearables

In the United States alone, 49% of people own a wearable device or use their phones to emulate one. By 2022, the wearable device market is projected to quadruple.

Wearable technology is unbeatable when supported by multiple devices. If there is no outlet where data can be deposited for later use, it is essentially useless to the customer. Cloud integration allows companies to produce wearable technology that can track movement, heart rate, and calories burned, to then translate it to the customer’s smartphone.

Orangetheory Fitness has been in the wearable technology game for years now. Originally, Orangetheory gyms required members to buy the company’s own wearable heart rate monitors to get live workout stats. Now, members can purchase the OTbeatLink instead, a separate device that attaches to their Apple Watch. These wearable devices paired with cloud services, lets members refer back to their workout data, even after they leave the gym.

Saving Time

Every second counts. Cloud services automate different processes within your business. For example, you can implement cloud services that send emails on club updates or class schedules automatically. The less time your staff spends on tedious administration tasks, the more time they can spend engaging with customers.

The cloud also helps businesses analyze data on their customer’s activities and understand their motives in a more efficient manner. Using the right services can help managers to quickly learn which customers are on the verge of canceling a membership, or how they can persuade certain customers to spend more. By working with a company that understands AWS cloud services, businesses can leverage technology and improve customer retention.

Incorporating cloud-based services into your operations will have your company spending less time and money on outdated technology, and more time ensuring your customers’ needs are met. If you need help implementing cloud computing in your business, or would like to learn more, contact TGIX

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